Fast, Cheap, Good

Whenever people come to me wanting a new website we always discuss cost, timescales and exactly what they want in the site. Normally at some point in the conversation I end up saying three little words.


Fast. Cheap. Good.

I then tell them to pick any two out of those three words.

A website can be done quickly and cheaply, but it won’t be world beating. That might be enough for some who just want a web presence or somewhere to point peoples to.

A website can be done quickly and be good, but it won’t be cheap. You’ll need to throw a lot of resources at it, or maybe even buy in some features and coding.

A Website can be cheap and good, but it will take time. Planning, designing, wireframing, coding, user testing will take time. Longer if you want to do surveys at to what you customers require from your site.

So many people want all three but it just won’t be possible.